• Start Here
  • Home
  • Blog
  • Spotlights
  • Make An Impact

Northern VA Advice Givers®

Local Experts. Incredible Interviews

Episode #42 – The Best Investment is Relationships

http://traffic.libsyn.com/northernvaadvicegivers/Rusty_Foster_-_BowTie_Strategies.mp3

Summary:
Rusty Foster is the founder and owner of Bow Tie Strategies, a public relations and events management firm. Rusty has 16 years of experience in public relations and fundraising. He primarily works with small business owners in Loudoun County, VA, and helps them grow their audience through various methods such as website redesign, social media outreach, event planning, and writing press releases. There are many different ways to reach out to customers, so Bow Tie Strategies spends a significant amount of time getting to know each business and its story in order to orchestrate the best strategy for them.

The Rundown:

  • Introduction to Bow Tie Strategies.
  • Breakdown of public relations.
  • Uncovering the untold stories of businesses.
  • PR success strategies and tips.
  • Life lessons in growth.

Time-Stamped Show Notes:
[00:52] Introduction to Bowtie Strategies.
[03:33] Breakdown of public relations.
[05:42] Working with people.
[07:08] The hardest part of helping clients.
[10:45] Uncovering the stories that need to be told.
[12:09] The biggest challenge across the board.
[13:46] PR agents versus publicists.
[15:55] Success stories.
[17:10] What sets Bow Tie apart.
[18:37] Foreseeable trends due to technology.
[20:01] Ongoing communication with clients.
[21:41] Finding your focus.
[23:08] The challenge in working two jobs.
[24:41] Educating yourself in the business world.
[26:15] Life lessons in growth.
[28:38] Reaching out.

Prev Post
Next Post

Find an Expert:

Copyright © 2023 · All rights reserved.

Privacy Policy - Terms of Service - FAQs - Contact Us

Disclaimer: The views and opinions expressed herein are those of the interviewees and do not necessarily reflect the official policies or positions of Northern VA Advice Givers®. Any advice (ideas, beliefs, practices, etc.) given by interviewees are only suggestions, and should be viewed as testimonial examples. Advice should not be adopted without first consulting a third-party accredited expert in the related field. Interviewees represented on the podcast, website, and magazine are NOT paid for their participation.