Rusty Foster is the founder and owner of Bow Tie Strategies, a public relations and events management firm. Rusty has 16 years of experience in public relations and fundraising. He primarily works with small business owners in Loudoun County, VA, and helps them grow their audience through various methods such as website redesign, social media outreach, event planning, and writing press releases. There are many different ways to reach out to customers, so Bow Tie Strategies spends a significant amount of time getting to know each business and its story in order to orchestrate the best strategy for them.
- Introduction to Bow Tie Strategies.
- Breakdown of public relations.
- Uncovering the untold stories of businesses.
- PR success strategies and tips.
- Life lessons in growth.
Time-Stamped Show Notes:
[00:52] Introduction to Bowtie Strategies.
[03:33] Breakdown of public relations.
[05:42] Working with people.
[07:08] The hardest part of helping clients.
[10:45] Uncovering the stories that need to be told.
[12:09] The biggest challenge across the board.
[13:46] PR agents versus publicists.
[15:55] Success stories.
[17:10] What sets Bow Tie apart.
[18:37] Foreseeable trends due to technology.
[20:01] Ongoing communication with clients.
[21:41] Finding your focus.
[23:08] The challenge in working two jobs.
[24:41] Educating yourself in the business world.
[26:15] Life lessons in growth.
[28:38] Reaching out.