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Northern VA Advice Givers®

Local Experts. Incredible Interviews

Entrepreneurship is NOT for the Faint of Heart

In a world that is rapidly changing, fueled by online media sources, start-ups, and gurus, it can be difficult to navigate the ever expanding swamp of knowledge. It seems there’s a recipe for success around every pop-up window and subscribe button. Especially when it comes to starting your own business. According to the online “experts,” it’s never been easier. Just buy their course! Fortunately for the Advice Giver reader, there’s people like Candace Carson who give us a much needed reality check. As the founder and president of The Intelligentsia Agency Inc., she’s no stranger to hardship. In fact, she’s releasing a memoir later this year that walks through her journey as a survivor. From abuse to homelessness, the murder of her fiancée to single mom, and now most recently successful business owner. To push through these trying times, Candace turned to her faith, which she credits as the most important part of moving forward. From there, she also sought out motivational speakers and dove into books. This journey lead her to discover the foundation of what would become The Intelligentsia Agency, previously known as Lily of the Valley Speakers. It’s purpose: To represent and connect the most brilliant minds, contributors, and intelligence to the world’s greatest companies and organizations. But, it wasn’t an overnight success. In fact, Candace fully admits she had no idea what she was doing when she got started, with barely any knowledge in the industry she sought to improve. By all accounts, she was destined to fail. And at first she did. What carried her through? An unrelenting force of passion, purpose, and curiosity. Her message to anyone with doubt, [you] can overcome any hurdle that’s in your way. Entrepreneurship is not only about solving problems for other people, but solving the problems within yourself that prevent you from reaching your own human potential. “If I can apply myself and go to the library multiple times per week, sit down, read, and eat peanut butter jelly sandwiches for a week at a time, or live on $20 per week for groceries, which I did. I can tell you exactly what I bought. Ramen, eggs, pasta, bread, cheese, etc. If I can do that and come out as successful as I have, anybody, anybody, anybody who is willing to do the work can succeed.” Today, The Intelligentsia Agency is quickly becoming renown for its unrivaled speaker and consultant vetting system, tailored for any business. You can learn more about The Intelligentsia Agency here at: www.theintelligentsia.co

Rusty Foster – The Best Investment is Relationships

Rusty Foster
Rusty Foster is the founder and owner of Bow Tie Strategies, a public relations and events management firm. Rusty has 16 years of experience in public relations and fundraising. He founded his company off of a whim when he was helping two of his friends in the Marine Corps who were walking across the country throw a parade and fundraising event. The president of an advertising agency that represented Middlebrook Bank requested Rusty’s skills as a consultant. Though originally he declined the offer, Rusty changed his mind and Middlebrook became his first client. He continued to work his other job in addition to Bow Tie for two and a half years before “taking the plunge,” and hasn’t looked back since.Continue Reading …

Episode #42 – The Best Investment is Relationships

Summary:
Rusty Foster is the founder and owner of Bow Tie Strategies, a public relations and events management firm. Rusty has 16 years of experience in public relations and fundraising. He primarily works with small business owners in Loudoun County, VA, and helps them grow their audience through various methods such as website redesign, social media outreach, event planning, and writing press releases. There are many different ways to reach out to customers, so Bow Tie Strategies spends a significant amount of time getting to know each business and its story in order to orchestrate the best strategy for them.

The Rundown:

  • Introduction to Bow Tie Strategies.
  • Breakdown of public relations.
  • Uncovering the untold stories of businesses.
  • PR success strategies and tips.
  • Life lessons in growth.

Time-Stamped Show Notes:
[00:52] Introduction to Bowtie Strategies.
[03:33] Breakdown of public relations.
[05:42] Working with people.
[07:08] The hardest part of helping clients.
[10:45] Uncovering the stories that need to be told.
[12:09] The biggest challenge across the board.
[13:46] PR agents versus publicists.
[15:55] Success stories.
[17:10] What sets Bow Tie apart.
[18:37] Foreseeable trends due to technology.
[20:01] Ongoing communication with clients.
[21:41] Finding your focus.
[23:08] The challenge in working two jobs.
[24:41] Educating yourself in the business world.
[26:15] Life lessons in growth.
[28:38] Reaching out.

http://traffic.libsyn.com/northernvaadvicegivers/Rusty_Foster_-_BowTie_Strategies.mp3

Better Relationships = Better Results

The big event is seemingly just around the corner. It’s now up to you to host fifty executives, or maybe you’ve just been engaged, and what was once the most exciting bit of news just became the most stressful event planning nightmare. We’ve all heard the stories of Mother Nature showing up uninvited, or a mother-in-law ruining an otherwise perfect moment. But maybe less familiar is the stress from countless hours of researching a DJ or choosing a caterer. And it seems as soon as you find one credible, they’re booked, or worse, they cancel. But this doesn’t have to happen. In fact, Laura Ritchie, Christie Yerks, and Brittany Hagaman of Grit & Grace set out to change all of that nearly ten years ago. Unlike most event planners, which excel in one specialty or “signature style,” Grit & Grace prides itself in its unique approach to crafting memorable events, by making them reflective of their clients. In this way, no two events are the same. The secret to incredible custom events? Playing to the strengths of a diverse trifecta. Laura, Christie, and Brittany learned early on that leveraging each other’s talents, although vastly different, allowed them to tackle monumental obstacles that arose as a result of disrupting their industry. Along the way, they refined their craft and vision, and take enormous pride in being their clients’ guide. The biggest mistakes soon-to-be hosts often make? Contacting a planner too late, underestimating the demands of a project, and not prioritizing a budget. “[Our work] is our profession. Much like hiring a realtor to purchase a home, you want to hire a professional to give you assurance, that says that you’re making the right decisions along the way and not wasting your time.” That said, Laura, Christie, and Brittany don’t take on every client seeking them out—sometimes it’s just not a good fit. To deliver extraordinary results requires extraordinary standards and relationships, not only with partners or vendors, but clients as well. Their advice to entrepreneurs starting out? Commit to action, but understand each day is a learning curve. Even if you think you’re an expert, stay humble and be open to criticism. Growth and value will follow. To learn more about Grit & Grace’s services, you can find them at http://gritandgraceinc.com/

Episode #41 – Fostering a Posterity First Paradigm

Summary:
Jennifer Myers is the CEO of SageVest Wealth Management and SageVest Wealth Kids. SageVest Wealth Management helps individuals, families, and small business owners look at their long term objectives, manage their investment portfolio several layers deeper, and look at every aspect of their financial situation to help them achieve their goals. SageVest prides themselves on getting to know their clients well and helping them to connect with their wealth in meaningful ways. Jennifer is a strong advocate for establishing a foundation of finance basics early on in life and focuses a lot of her efforts in SageVest Wealth Kids to encourage parents to help their kids grasp a firm understanding in their developmental years. She discusses money as a taboo topic, technology’s integration with finance, the retirement crisis, and the importance of establishing a realistic financial plan that sets you up for success.

The Rundown:

  • SageVest Wealth Management services.
  • Financial education for kids.
  • Advocating for public awareness.
  • Creating healthy expectations.
  • The retirement crisis.
  • Financial planning fundamentals.

Time-Stamped Show Notes:
[01:07] Introduction to SageVest Wealth Management.
[02:20] Where people go wrong with saving for retirement.
[04:51] Financial education for kids.
[06:12] Money as a taboo discussion.
[06:39] The lack of regulated financial education.
[08:27] Jennifer’s inspiration behind educating kids.
[10:20] Structure of curriculum.
[11:46] Getting the message out to parents.
[12:54] Technology’s integration with finance.
[14:04] Focus on public awareness.
[14:38] Integration of Wealth Management with Wealth Kids.
[15:17] Creating healthy impressions.
[17:57] Effort in relation to success.
[19:02] Identifying the adult clientele.
[20:01] Where to go from financial rock bottom.
[22:51] The retirement crisis.
[25:01] Blending planning with investment.
[28:12] Jennifer’s goal for her clients.
[28:55] Reaching out.

http://traffic.libsyn.com/northernvaadvicegivers/Sagevest_Wealth_Management_-_Podcast.mp3

Jennifer Myers – Fostering a Posterity First Paradigm

SageVest Wealth Management
Jennifer Myers is the CEO of SageVest Wealth Management and SageVest Wealth Kids. SageVest Wealth Management helps individuals, families, and small business owners to look at their long term objectives, manage their investment portfolio several layers deeper, and look at every aspect of their financial situation to help them achieve their goals. SageVest prides themselves on getting to know their clients well and helping them to connect with their wealth in meaningful ways.Continue Reading …

“Be Yourself with More Skill”

One million dollar question has always been: are leaders born or are they made? John Riordan’s answer is …“Yes.” Yes as in both. There are two groups of leaders he says. The first type is the one that steps in and takes the wheel. These people are the “Type A” personalities. Very driven. The ones that step to the front of the line. However, having the instinct to go first doesn’t necessarily make an effective leader. Then there is the second group. “The rest may not have the instinct [to take the lead], but can expand [their] capacity to influence others to their desired end.” John is no stranger to expanding his capacity and leading others. In 1990 he embarked on a journey to Uganda, East Africa. What began as a three month trip turned into an eight year investment in the future of a nation struggling to overcome a tragic history of genocide, racism, and anarchy. Witnessing the catastrophic condition of that nation, John and two colleagues developed a vision for a community that would build a new generation of leaders to guide the future of Uganda. What emerged from this vision was Cornerstone Leadership Academy – a comprehensive boarding school experience for young adults focusing on leadership, character, spiritual, and intellectual development. Taking what he learned and developed back to the U.S., today, John still helps train and coach people to discover who they are. The first step is to “discover strengths, weaknesses, and personality style. Then add skill, so [one] can utilize [their full potential] towards influencing others. That combination is very powerful.” You can learn more about John Riordan and Cindy Zook Associates at www.cindyzook.com

Leading an Extraordinary Life

Everyone wants to live an extraordinary life, yet most feel like it’s just never going to happen. Whether it be shedding some pounds or becoming the best version of yourself. It always seems out of reach. A constant struggle. But it doesn’t have to be. Elaine Gibson beat Stage 4 cancer, and she didn’t do it with any of the traditional protocols. But boy, did she do her research! She went on a journey to find how the healthiest people lived, and it wasn’t found all in one place. She discovered from Dr. Otto Warburg, who won the Nobel Prize for medicine in 1931, that there is a distinct connection between oxygen, cancer, and disease. Cancer and all of the things that don’t function well are “anaerobic.” Meaning that it can’t function in the presence of oxygen. “I have one question I ask myself everyday: How do I get oxygen and alkalinity into my body?” Elaine took a proactive approach to solve cancer. And today she is taking that same approach to help people live their most extraordinary lives. “I totally believe we must have extraordinary health in order to have an extraordinary business, in order to have an extraordinary life, and in order to increase our impact on the world.” Incredibly, this isn’t actually that difficult. Forget counting calories, getting more oxygen in your diet can be as simple picking two to three of the most alkaline plant based foods on the planet, and eating them daily. Not too complicated right? So, what are these high-alkaline foods? Spinach, Broccoli, Celery, Cucumber, Kale, Bell Pepper, and Avocado. “I believe a plant based negatively charged alkaline lifestyle is [the first step] in bringing abundance to everything we do.” Renewed Living offers coaching to help you “Claim Your Extraordinary.” You can learn more about Elaine Gibson and Renewed Living at: www.renewedlivinginc.com

Daryl Collette – The Long Game: Paying it Forward

Daryl Collette
Daryl Collette is the founder and owner of Automotive Quality Solutions, which is a one-stop shop for vehicle related needs, including cosmetic repair, detailing, and pretty much everything except for mechanical issues. To simplify their offerings, the company advertises that they provide “CPR” for cars, which stands for “Clean, Protect, Renew,” and informs customers that they can come to AQS to have their car cleaned and detailed, protected with coatings and paint protection films, and renewed to repair scratches or collision damages.Continue Reading …

Episode #40 – The Long Game: Paying it Forward

Summary:

Daryl Collette is the founder and owner of Automotive Quality Solutions, which is a one-stop shop for vehicle related needs, including cosmetic repair, detailing, and pretty much everything except for mechanical issues. They operate based on their slogan, CPR for Cars, which stands for “Clean, Protect, Renew,” and simplifies the extensive list of offerings available. AQS is 70% retail and 30% wholesale and provides an unprecedented standard of quality. Daryl shares his background in the car industry and how he built a thriving business through persistence and innovation.

The Rundown:

  • Introduction to Automotive Quality Solutions.
  • Challenges of selling B2B.
  • Innovative systems.
  • Giving back to the community.
  • Biggest challenges in the industry.
  • On the horizon.

Time-Stamped Show Notes:

[01:00] Introduction to Daryl Collette.
[01:43] The CPR slogan.
[02:21] Automotive one-stop shop.
[04:30] Time efficiency.
[04:52] The inspiration behind starting the business.
[06:25] Daryl’s background.
[08:45] Challenges of selling B2B.
[10:40] Developing persistence.
[13:17] Why compassion isn’t always helpful.
[15:46] Innovative systems.
[18:05] Upcoming breakthroughs.
[18:24] Giving back to the community.
[19:41] The most rewarding part of the business.
[20:41] Biggest challenges.
[21:34] Focusing on the bigger picture.
[22:42] Life lessons from business.
[25:44] On the horizon.
[27:56] Reaching out.

http://traffic.libsyn.com/northernvaadvicegivers/AG-Podcast_-_Daryl_Collette.mp3
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Disclaimer: The views and opinions expressed herein are those of the interviewees and do not necessarily reflect the official policies or positions of Northern VA Advice Givers®. Any advice (ideas, beliefs, practices, etc.) given by interviewees are only suggestions, and should be viewed as testimonial examples. Advice should not be adopted without first consulting a third-party accredited expert in the related field. Interviewees represented on the podcast, website, and magazine are NOT paid for their participation.